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     Organizational & Digital Transformation through Design: From Engineering-Driven to User Experience Design Driven 
  Event Type: Technology and Innovation Committee
  Date: Wednesday, February 22, 2017, 15:00 to 17:30
  Venue: AmCham Shanghai Conference Center Suite 568, Shanghai Centre, 1376 Nanjing Road West    Map
上海美国商会会议室 南京西路1376号,上海商城568室    地图
  Cost: Member (RMB): 0.00
Non-Member (RMB): 120.00
  Payment Method: - Bank Transfer
- Upon registration at the event venue


Organizational & Digital Transformation through Design:
 From Engineering-Driven to User Experience Design Driven

AmCham Shanghai’s Technology and Innovation Committee invites you to join presentations and panel discussion on the subject of: Organizational & Digital Transformation through Design: From Engineering-Driven to User Experience Design Driven on Wednesday, February 22 from 15:00 -17:30 at the AmCham Shanghai Conference Room.

The event will bring together a range of experts across multinational, academic and local private companies to share experiences and case studies on implementing design methods and approaches internally and externally with multinational and large local Chinese clients. Our speakers include Shirley Xu, Program Lead, IBM Studios Shanghai, Dr. Lou Yongqi, Dean of the College of Design and Innovation, Tongji University, Michael Lai, Partner at TANG. Yenwei Zheng, Senior Design Researcher and Service Designer, IBM Studios Shanghai and Arthur Luo, CPF, trainer and consultant, project director, China Institute for Innovation will join panel discussion.

During the panel discussion we will explore other approaches to organizational innovation and transformation that are recently gaining ground and challenging the design thinking approach when it comes to radical and disruptive innovations. The panel discussion will dive in to what actually works in China and what other indigenous concepts and approaches to innovation are useful when working within the local cultural environment. The role of Chinese universities in producing suitable talent with design mindset will also be explored. Overall state of the design ecosystem, challenges and future direction and potential will be discussed as well.


15:00 Registration and Networking
15:15 Welcome and opening
15:20 Presentations 
16:20 Moderated panel discussion and Q&A
17:00 Wrap up and cocktail Networking
17:30  Event ends

This event is open to members and non-members, seating is limited and RSVP is required.

About the Speaker:

Shirley Xu is the Studio Program Lead in IBM Studios Shanghai. IBM is scaling its design culture and practice globally. To support that, Shirley is leading the recruiting, operations, education programs and communications for IBM Design's practice in China. Before Shirley joined IBM Design, she has worked many years in other cross functional teams, including Software Development, and IBM Sales & Distribution as a Solution Representative, Business Development, and Product Manager.
Shirley has an academic background in Intercultural Business Communication. During her 8+ years at IBM, she has been practicing her core competency in connecting people from different backgrounds, and building creative communication channels for them. Under her leadership, IBM Studios Shanghai is now one of the global studios that keeps delivering great outcome and contributing actively to the worldwide community to build a sustainable design culture.

Prof. Dr. Lou Yongqi is Dean of the College of Design and Innovation at Tongji University in Shanghai. He is a full professor at Tongji, and also the Visiting Professor at the School of Art, Design, and Architecture at Aalto University in Finland, and Visiting Professor at the School of Design of Politecnico di Milano in Italy. Lou is Vice President of CUMULUS, the International Association of Universities and Colleges of Art, Design, and Media. He is Founding Executive Editor of She Ji — the Journal of Design, Innovation, and Economics published by Tongji University and in cooperation with Elsevier. In 2014, the President of Finland honored Lou with the Order of the Lion of Finland as a Knight, First Class.

Lou is a leading figure in sustainable interdisciplinary design education, research, and practice. Lou was the first designer in China to connect social innovation and sustainable design thinking with rural development. This is the subject of his latest book, Design Harvests: An Acupunctural Design Approach Toward Sustainability, published in Sweden by Mistra Urban Futures. Lou’s design works include the United Nations Pavilion of World Expo 2010, the Liang Ping New Jindai Sustainable School funded by the China-US Center for Sustainable Development, and the Tsing Tao Horticultural Expo 2014.

Michael Lai, PhD, is the Chief X Evangelist and Partner at TANG, a design consultancy helping organizations create possible futures by designing holistic experiences for their customers. X Thinking is TANG's approach to determine these possible futures and to turn them into reality. Mike oversees the professional practice at TANG, where he is responsible for the development, education, and practice of X Thinking.

Mike has over 10 years of experience consulting and over 7 years teaching in academia in the areas of branding, interaction design, user experience and service design in the United States, Hong Kong and China. His clients have included JP Morgan Chase, Legg Mason, Monsanto, Nationwide Insurance, Alliance Data, Huawei, OPPO and Changhong.

Mike holds a BFA from the Columbus College of Art & Design (United States), a MDes from The Hong Kong Polytechnic University (Hong Kong) and a PhD in Design from Tsinghua University (China).

About the Panelist:

Yenwei Zheng is a senior design researcher and service designer who enjoys re-connecting customers’ & employees' experience with business opportunities.  He is an enthusiastic backpacker who traveled across Asia twice and loves cooking experiments.



Arthur Luo, CPF, trainer and consultant, project director with China Institute for Innovation. He is certified trainer by TCSFEA(Training Center Of State Administration Of Foreign Experts Affairs) to deliver CIP, CIM&CCIO(Certified Innovation Professional, Certified Innovation Manager and Certified Chief Innovation Officer) Program in China. He has rich experience in facilitating innovation and collaboration sessions, with accumulated experience of about 400 hours. Arthur has facilitated innovation workshops for over 20 companies.

About the Moderator:

Dr. Hugh is a practitioner-scholar with over 25 years of experience working and consulting with global organizations in the US, Europe and Asia. Over the last five years, he has taught Design Thinking & Innovation, Cross-Culture Management and International Marketing at various universities including University of Southern California (USC), Wuhan University, Chongqing University, Beijing Normal University, Peking University, Renmin University and Fudan University.

He is currently the Co-Chair of AmCham Technology and Innovation Committee.


This event is brought to you by AmCham Shanghai’s Technology and Innovation Committee. For more information on how you can get involved in AmCham Shanghai’s other industry-specific Committees, please contact at

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